SISB cuts Thai pupil target as competition grows
SISB’s lower pupil target and tuition freeze expose the pressure on campus returns as Thailand’s international school market expands.
Kasikorn Research Center
Daisy Pellant takes helm at International School Bangkok
As Thailand’s school supply outpaces pupil growth, Pellant’s emphasis on learner choice gives ISB a basis for differentiation. Recruitment and resource allocation will determine its value.